Officials say the consumption rise is normal due to changing food habits, higher income
sugar consumption during the current season (October-September) is set to cross 29 million tonnes (mt), a record high and up 4 per cent from about 28 mt in the 2022-23 season. While industry insiders attributed the increase to higher demand amid the election campaign and an unprecedented heat wave across the country, officials see the rise as normal growth due to changing food habits and higher income.